[mednarodni posvet] [ english ]

ZMOŽNOST SPREMEMBE
Mednarodni posvet na temo kreativnosti in inovacij
Ponedeljek, 20. oktobra 2008, ob 14. uri
Gospodarska zbornica Slovenije, Dimičeva 13, Ljubljana, dvorana A
Pripravila: Arhitekturni muzej Ljubljana/Sekretariat BIO in Društvo Pekinpah


Z leve: mag. Vito Oražem, Sir George Cox, mag. Ladeja Godina Košir,
dr. Žiga Turk, mag. Pekka Ylä-Anttila (foto: Pekinpah)

Gosti posveta:
Sir George Cox
nekdanji predsednik uprave britanskega Sveta za oblikovanje
mag. Vito Oražem
izvršni direktor Design Zentrum Nordrhein Westfalen iz Essna
dr. Žiga Turk
minister Službe Vlade RS za razvoj
mag. Pekka Ylä-Anttila
direktor raziskovalnega centra ETLA in izvršni direktor podjetja
Etlatieto Ltd.

mag. Ladeja Godina Košir - moderatorka posveta

Dokumenti:
Coxovo poročilo
(vir: Design Council London), [ zip - pdf ]
Finland as a Knowledge Economy
Elements of Success and Lessons Learned
(vir: Pekka Ylä-Anttila), [ overview - pdf ], [ book - pdf ]
Program reform za izvajanje lizbonske strategije v Sloveniji 2008
predlog za obravnavo (vir: www.gov.si), [ doc ]
Biografije gostov posveta [ rtf ]




IZHODIŠČE POSVETA

Evropska komisija je leto 2009 razglasila za evropsko leto kreativnosti in inovacije. V izjavi za medije so poudarili: Evropa mora povečati svoje zmožnosti na področju kreativnosti in inovacije, tako zaradi družbenih kot zaradi ekonomskih razlogov.

Besedi kreativnost in inovacija se največkrat uporabljata zgolj na deklarativni ravni, praksa pa kaže diametralno sliko. To pogosto velja tudi na polju oblikovanja, navkljub dejstvu, da ga nekateri označujejo za dober primer mehke inovacije. Teoretik oblikovanja Clive Dilnot je oblikovanje definiral kot “postopek, ki je poročen z možnostjo. Nastane takrat, ko mogoče postane možnost, v smislu zmožnosti spremembe.” (Clive Dilnot, Ethics? Design?, 2005, p. 17) Prav zmožnost spremembe pa je eden od najzahtevnejših korakov v iskanju kreativnih in inovativnih rešitev. Oblikovanje se v tem smislu kaže kot izjemna priložnost, saj nam ponuja most za lažji prehod iz obstoječega v mogoče.

Posledično smo se v okviru 21. bienala industrijskega oblikovanja odločili pripraviti posvet na temo kreativnosti in inovacije Zmožnost spremembe. S sprejetjem lizbonske strategije leta 2000 so se, kot zapiše sir George Cox, evropske vlade zavezale za premik žarišča od regulacij in intervencij k znanju, veščinam, podjetnosti in inovaciji. Dodal je še, da zgolj finski model iz začetka devetdesetih kaže, da je to tudi mogoče. Hkrati pa slednje dokazuje, da je zmožnost spremembe pogosto omejena pri samem vrhu. Ključ je v integraciji gospodarstva, politike in oblikovanja, z mislijo na javno dobro. Omenjena integracija je bila BIU položena v zibko. Tema inovacije je bila na Bienalu obravnavana že leta 1975, v okviru posveta Inovacija kot aktivni sestavni del industrijskega oblikovanja. Na njem so z referati nastopili najvidnejši predstavniki oblikovanja. Kljub aktualnosti in daljnovidnosti pa je BIO nenehno spremljala kritika, da prepričuje prepričane. Prav zato smo se tokrat odločili k temi pristopiti z nasprotnega konca.

Na posvet smo povabili predstavnike in akterje, ki o zastavljenih ciljih ne samo govorijo, temveč jih tudi uresničujejo.

mag. Barbara Predan

—

[ english ]

CAPACITY FOR CHANGE
International Panel on Creativity and Innovation

ACCOMPANYING PROGRAMME OF THE 21ST BIENNIAL OF
INDUSTRIAL DESIGN (BIO 21), 20 OCTOBER 2008
Organised by BIO Secretariat in collaboration with Barbara Predan (M.Sc.), The Pekinpah Association
Date: Monday, October 20th 2008, at 2.00 p.m.
Place: The Chamber of Commerce and Industry of Slovenia, Dimiceva 13, Ljubljana

Sir George Cox
former Chairman of the British Design Council (2004–2007) [ CV ]
Vito Orazem
Executive director of the Design Zentrum Nordrhein Westfalen, Essen [ CV ]
Ziga Turk [ CV ]
Minister without portfolio responsible for the Government Office for Growth of the Republic of Slovenia
Pekka Ylä-Anttila
ETLA's research director and the managing director of Etlatieto Ltd. [ CV ]

Ladeja Godina Kosir - moderator


THE CONCEPT OF THE PANEL

The European Commission has declared the year 2009 to be the European Year of Creativity and Innovation. In its news release, the Commission stressed, “Europe needs to boost its capacity for creativity and innovation for both social and economic reasons.”

The words “creativity” and “innovation” are most often used only on a declarative level, while actual practice presents a very different picture. This is also frequently the case in the field of design, despite the fact that some people point to design as a good example of “soft innovation”. The design theorist Clive Dilnot has defined design as a process wedded to possibility, saying that design happens when potentiality becomes possibility (see his book Ethics? Design?, 2005, p. 17). Having the capacity for change, indeed, is one of the most challenging steps in the search for creative and innovative solutions. In this sense, design appears to offer a unique opportunity, for it can serve a bridge that lets us pass more easily from what is to what can be.

We decided, therefore, to put together a panel on the topic of creativity and innovation under the title “The Capacity for Change” as part of the accompanying programme of the 21st Biennial of Industrial Design
(BIO 21). As Sir George Cox has written, by accepting the Lisbon Strategy (2000), European governments committed themselves to shifting the focus from regulation and intervention to the development of knowledge, skills, entrepreneurship and innovation. The Finnish model from the early nineties, he says, is evidence enough that this is possible. At the same time, however, this model proves that the capacity for change often limited at the very top. The key lies in the integration of business, politics and design with reflection on the public good. Such integration has been part of BIO’s mission from its earliest years. At the 1975 biennial, innovation was the subject of a panel entitled “Innovation as an Active Ingredient of Industrial Design”. Some of the most prominent names in design presented papers at this panel. But despite such concern with relevance and forward thinking, BIO has always faced the criticism that it was preaching to the converted. For this reason, we decided to approach the topic from the opposite angle this year.

We have invited some of most notable and influential figures in the area of creative and innovative development to participate in the panel. These are people who not only talk about the goals that have been set, but who have also been realising them.

Barbara Predan (M.Sc.)
Translated by Rawley Grau