Sustainable design is about criticism. At best, it reinvigorates
Design with an essential ethos of debate that was once the very hallmark
of creative practice, to enable a more expansive, holistic appreciation
of design, and more broadly, the lived experience of Sustainability. It
is therefore alarming to note that sustainable design methodologies are
becoming increasingly myopic in their focus on the symptoms, rather than
the behavioural causes, of the inefficient model of design, production
and consumption we fumble through today.
Landfill sites across the developed world are overloaded with fully functioning
products – toasters that still toast and freezers that still freeze –
the majority of which still perform their tasks perfectly, in a utilitarian
sense. In an emotive sense, however, these orphaned products bear an immaterial
mode of defect manifest within the relational space occupied by both subject
and object – durability therefore, is just as much about emotion, love
and attachment, as it is about fractured polymers, worn gaskets or blown
circuitry.
This lecture engages with salient issues of emotionally durable design,
to propose new and alternative genres of objects that reduce the consumption
and waste of resources by increasing the resilience of relationships established
between consumers and their products.
— Jonathan Chapman is a professor of design at the University
of Brighton and the founder of [
Safehouse Creative ], a company devoted to sustainable design and
research. He is the author of Emotionally Durable Design: Objects, Experiences
and Empathy (London: Earthscan, 2005).